Speakers - 2026

Title: Short-Form Video Addiction Scale (SFVAS): Development and Psychometric Validation

Abstract

This study aimed to develop and validate a psychological scale to measure short-form video addiction. Data were collected from two independent samples to establish the factor structure and psychometric properties of the scale. An Exploratory Factor Analysis (EFA) was conducted with 300 participants to uncover the underlying dimensions of the instrument. Subsequently, a Confirmatory Factor Analysis (CFA) was performed with a separate sample of 300 participants to cross-validate and confirm the factor structure identified in the EFA. The final scale consists of nine factors: Withdrawal, Tolerance, Salience, Mood Modification, Conflict (Functional Impairment), Loss of Control, Habitual Use, Deception, and Flow Induced by Addictive Design Features (including personalized algorithms, infinite scroll, autoplay, and instant rewards). The results demonstrated high construct validity, internal consistency, and reliability across the identified factors. By incorporating platform-specific mechanics alongside traditional addiction symptoms, this scale provides a comprehensive framework for assessing short-form video addiction and offers valuable clinical and practical implications for future research and interventions.